The 10 Best Social Media Listening Tools Compared

social listening tools

Our social media monitoring platform comes with a built-in Mentions feature you can use to see who’s talking about your brand. Increasingly, customers are using social media as the first point of contact for businesses. Are you ready to take on a social media monitoring strategy for your brand? Within a span of five minutes, you could easily respond to a Twitter mention, an Instagram comment and a Facebook review without leaving the app.

Once you know what hashtags you want to monitor, you can use a social listening tool to set up alerts. Responding to a customer complaint, and solving one problem at a time, is social monitoring. But if you want to solve many problems all at once, you need to really “listen” and look at the bigger picture. As I mentioned before, there’s a big difference between social monitoring and social listening. Today’s post is sponsored by Brand24, a tool I use daily to listen across social media.

The url shortener allows you to set up a free custom short domain and works with many social tools such as Buffer, Friends+Me and SproutSocial. Users familiar with Hootsuite and TweetDeck will be used to the way you can add many columns of streams so that you can monitor multiple streams and profiles on one page. On TweetDeck, I can easily see mentions and replies to my 3 main Twitter accounts, as well as my main Twitter list and a Twitter search term- all one view. Hootsuite allows you to do that for all your social networks (such as Twitter, Facebook, LinkedIn and Google+).

Do brands listen?

Brands must listen before they speak
In order for brands to connect with consumers, they need to understand how to speak the same language as their target audience.

That means many of the Hootsuite reports only show you data from the times you have used Hootsuite. SproutSocial allow you to use bitly, which is a much more portable URL shortener- supported by many other tools.

However, regardless of whether your business has a presence on Twitter or not, we recommend you pull data from the network. Remember that it traffics in frequent social media messages—with millions of users sharing their feedback, there are bound to be conversations surrounding your organization. One important decision to make when building your social listening strategy is which networks to pull data from. Social listening poses limitless potential, so it’s possible to get lost or caught up in the raw possibilities as you search to hit your goals.

💭 What Was The Best Time To Post On Facebook In 2019?

You can also use this information to test messaging and measure ROI. to learn how to use social media monitoring to boost sales and conversions today.

With social media monitoring, something additionally critical for marketers, it’s like the doctor just saying you have a stomach ache and treating those symptoms before sending you on your way. Moe’s would be better off using social listening to aggregate that data for them. Social listening refers to analyzing the conversations and trends happening not just around your brand, but around your industry as a whole, and using those insights to make better marketing decisions. Whether it’s competitor activity or trends dominating your space, industry analysis through social media provides real-time insights for businesses. In the Smart Inbox, you’ll get all your social media mentions and messages.

Guide Your Customers To The Right Support Channels

Salespeople should have a pulse on customer conversions on social media. That’s exactly why social listening for sales is a must-do for modern companies. We’d love to show you how Sprout Social’s powerful listening tools can help you transform social conversations into business success. Incorporate social media listening seamlessly into your business strategy with Sprout’s user-friendly platform. Speed up time to value with informative training and expansive education materials.

Mention monitors million of sources in 42 languages, helping you stay on top of all your brand mentions on social networks, news sites, forums, blogs or any web page. Sometimes we forget that social social media monitoring media doesn’t just include the big players. Boardreader allows you to search for specific terms on a range of different forums to see when people talk about you and what they’re saying.

  • This solution is great for companies that are trying to grow their international customer base through social media engagement.
  • It does this by tracking keywords in all languages from all over the world.
  • Awario is a social listening tool that’s focused on building brand awareness.

C. Penney know that its customers actually embraced the value of discounted merchandise. This epic fail led to a drop of 20% in sales and a gradual decline ever since. In her predictions of digital trends in 2015, Mari Smith says brands will gather and integrate data more deeply to truly personalize content. The tool’s social media coverage is pretty impressive, on top of Twitter, Facebook, Instagram, and YouTube, the platform also monitors Flickr and Pinterest.

About one-fifth (21%) of consumers say they follow a brand on social media in order to communicate with the brand. In fact, a majority of consumers say that when they follow a brand, they reach out for customer service or support (74%).

Customize your alerts and filter by source, language, & date. It features customizable Social Listening dashboards, displaying an immense amount of data relating to social mentions of your brand. All mentions in the Synthesio Social Listening Platform incorporate robust metadata about the content, author, and tone.

Your rate of engagement, volume of conversation, and share of voice could all be sky-high, but if the social media sphere is posting all negative things about your brand, you’re in bad shape! Keep track of the average sentiment levels for your brand to ensure that your organization is coming across in a positive manner – and to provide stellar customer service when it’s not. The share of voice metric allows you to compare your own brand’s share of the total industry-related social media messages to those of your competitors. By measuring your share of voice in relation to others’, you’ll be able to gauge how prominent your brand-awareness campaigns may seem to potential customers. As social media trends back toward its original purpose of connecting the world, brands find themselves having to make a choice about how they will use their social platforms.

Signal handles the predictive side of things, tracking and analyzing the social web to find emerging trends and influencers. And Alerts lets you keep on top of brand mentions, breaking news, emerging trends, and hot content.

These mentions help us decide what content to create and how to improve our product. This is great news for companies that monitor their social media mentions effectively.

But what exactly is the 80/20 rule and how do you implement it into your social media strategy? Read on for answers on how social media to best leverage your social media content to drive more revenue and build meaningful relationships with your audience.

Like many other similar tools, this software helps you benchmark your social media performance against that of your rivals. Even more, they also help you track likely crisis before they arise so you are able to make informed decisions. They monitor all new posts on 2000 fake news sites and alert you as soon as your brand gets mentioned; this helps you handle bad press before things get out of hand.

If you discover a post that requires a response, you can assign it to the appropriate team member. You could do basic social monitoring manually—checking each social network individually for mentions, keywords, hashtags, and so on. Plus, you’d have to create some kind of reporting dashboard to collect and share all your research. Once you’re ready to start thinking about the bigger picture, check out our post on how to use social listening. Social media monitoring helps you track key social metrics like brand awareness and social share of voice.

What is the 80/20 rule marketing?

In business, for instance, this means 80% of your profits come from 20% of your sales. This Pareto Principle, or 80/20 rule, can be seen everywhere across marketing. If you develop marketing campaigns, you might notice that 20% of your marketing messages account for 80% of your campaign results.

This allows you to find new influencers, find out what works for your competitors and what doesn’t and leverage that knowledge. Keep in mind while planning campaigns that you must not adopt a granular view of posts on social media, but the overall picture and theme of conversations taking place around a particular keyword or brand. In this way, you can choose in which direction to steer your conversations – which is really the end goal here.

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